Leeds Playhouse underwent a dramatic rebrand in 2019 and hired me as their sole graphic designer for the season. I really love working with a repeat client because it gives me a chance to really get to know their output, their team, their audience and their goals. It's also important to ensure a consistent and coherent brand identity and I'd always recommend that clients ensure that their brand guidelines are created and maintained by a regular designer. This brochure was one of the Playhouse's key marketing materials for the sold-out season. I also acted as the 'guardian ' of the brand for the season, maintaining and managing their brand identity and even delivering brand design training to all staff. You can also see flyers, posters, billboards, animated GIFs and other work I completed for them in this portfolio.
